What’s wrong with cash?

I've been noticing more and more adverts in the "Cash is spent" campaign by Maestro, like this: I don't understand it. What's wrong with cash? Is this another ugly face of our convenience society where visiting an ATM is such an unbearable effort that we should use a piece of plastic for ...
Original article from http://migrantroo.com/2007/04/23/whats-wrong-with-cash/