What’s your best live music moment?

That was the question Trokia + the BBC Electric Proms asked people during the festival last October. Selected SMS / Web submitted answers were projected onto a huge wall at the festival’s headline venue the Roundhouse, Camden.

Several festivals I’ve been to over the years have displayed sms messages from the crowd on screens that often sit next to stage. It does the job but lacks any integration with the event itself, which is why the wall at the electric proms worked so well. The typography and positioning of the text itself worked really well in the space and it provided good material for people to read while they were waiting for friends or queuing at the bar.’

Yasser Rashid, BBC Senior Interaction Designer, BBC Radio and Music Interactive