In-class assignment 10/30/08

I think it’s great that people like A-ron can take their cultural identity (or lack thereof) and turn it into a successful brand. Even though t-shirts with ironic slogans or cryptic phrases might not be my cup of tea, if people are willing to pay for them, more power to the creators. Branding a t-shirt is probably one of the easiest ways to make a fashion statement.

Today’s class on brands showed ...