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Branding Evolution (minute paper)
Wednesday, November 26, 2008I was not in class for the discussion on branding, but did read the New York Times article and the guest speaker’s PowerPoint slides.
I read the article first and found some of the notes I jotted down were similar to ideas expressed in the guest speakers slides, which made me think I was on the right track.
First, the article talks about the younger generations being able to see through brandi...
Original article from http://sfrost.wordpress.com/2008/11/26/branding-evolution-minute-paper/
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