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Be Berlin?: The "Poor But Sexy" City Starts Re-Branding

Monday, April 7, 2008


Photo: "sei stadt, sei wandel, sei Berlin" "be city, be change, be Berlin"....

Does Berlin's new tagline symbolize the end of an era, the death of Europe's beloved urban, semi-socialist bohemia? Here, where street art was once the most outward symbol of Berlin's organic and independent cultural scene, it's now the new advertising medium for multinational corporations. And as part of the city's a...


Original article from http://gridskipper.com/376000/be-berlin-the-poor-but-sexy-city-starts-re+branding
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