How to keep a company blog genuine

Out of this week’s readings, Mitch Joel’s post Seven Types of Highly Effective Corporate Blogs particularly resonated with me.  My company has had many discussions on whether or not we should create a blog for our community-based website.  Our fear was that it might come across as disingenuous or too corporate.  However, two of the seven blogs that Mitch outlines could actually work for our purpos...