Why Lawsuits to Remove Negative Content Often Backfire

Lawsuits used to be a relatively powerful, discreet and efficient way to handle professional grievances.

But the internet changed things.

In the highly-transparent, online world... reputation lawsuits can very easily backfire. Threatening or filing a defamation lawsuit is more likely to harm your online reputation than to improve it.

Threats Make People Want to Retaliate

A real life example:...