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About AdCastic!

Monday, June 9, 2008

What is AdCastic! ?  Let me break it down for you:

  • “Ad” comes from the word advertising - the industry I work in
  • “cast” comes from the word podcast - a series of audio files found and distributed online about a specific topic/theme
  • “ic” comes from the word fantastic - which is how I hope people will come to describe my show as I become more experienced over time

This fun and upbeat podcast is targeted to anyone who is interested in critiques of advertising and/or marketing campaigns.  Each show will feature 1-3 brands, both from traditional and non-traditional executions.  I will talk about why I like or dislike the communication, if I think it is effective and relevant, and where I saw it.  In case you are interested in checking them out, I will provide the call-to action verbally on the show and provide the information and links in my show notes. 

If you have any suggestions or want to hear about a specific brand, feel free to leave a comment on this page or send me an email at adcastic@hotmail.com

**Disclosure:  All music and sounds included in the podcast were acquired from royalty-free, podsafe sources.  A Creative Commons license can be seen in the lower left sidebar of this blog.** 

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Original article from http://coreygil.wordpress.com/2008/06/08/about-adcastic/
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