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Media Economics : Long Tail Advertising
Tuesday, July 29, 2008The chapters we read in the Media Economics book were interesting and very relevant to the current book we are reading, as well as the one we finished, The Long Tail. Chapter 10 of Media Economics dealt with the subject of advertising. It is quite easy to apply the concept described int the long to tail to not only the market, but advertising as well. This chapter was important to me because of...
Original article from http://udubc5.wordpress.com/2008/07/28/media-economics-long-tail-advertising/
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