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Why Google Print Failed

Wednesday, January 21, 2009

Google's getting out of the newspaper advertising business. Many of you probably didn't know Google was ever in this business, which is probably because they weren't seeing much success with it so never ramped it up.

My theory on why this didn't work is this: Google tried to bring rational pricing to newspapers. Historically, newspapers ad costs have not been rational in terms of measuring the p...


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