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Reflection on Best Global Brands 2008

Monday, January 12, 2009

“Customers who choose to engage with their brands become loyal brand ambassadors, and the work they create is far more credible than anything we could say about ourselves.” - “The six laws of collaborative branding” by Jason Baer (page 7).

By allowing customers to interact with the brand, they have more of an interest in the brand and they will be more likely to recommend or mention the brand to a...


Original article from http://digitalpress.wordpress.com/2009/01/12/reflection-on-best-global-brands-2008/
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