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The Cluetrain Manifesto: Book Review

Saturday, January 31, 2009

The book The Cluetrain Manifesto by Levine, Locke, Searls and Weinberger, addresses important issues about the communication between companies with customers and employees. They point out that companies have forgotten the human side and had ignored not only their customers, but also their employees. Companies claim to communicate with their customers, but this communication is only a one way comm...


Original article from http://rubir.wordpress.com/2009/01/30/video-introduction-for-the-book-review/
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