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Universal's Neil: Original Videos, Word of Mouth Key for Online Promotion
Thursday, October 15, 2009Movie marketers are poised to see a significant boost to their online marketing budgets, according to eMarketer, which predicts studios will spend $2.7 billion by 2013 in online advertising. That's more than double the $1.2 billion spent this year.
Digital LA, a networking organization for online entertainment, marketing, advertising and tech professionals in Los Angeles, hosted a "Movie Marketin...
Original article from http://www.pbs.org/mediashift/2009/10/universals-neil-original-videos-word-of-mouth-key-for-online-promotion288.html
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