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IPA Social: Social media measurement - mummy are we there yet?

Saturday, October 17, 2009

This is my long overdue contribution to the IPA social CIP (conversation in progress).

For the purpose of simplifying a debate that by now can be written into a 500 pages book, I will try to delineate the core challenges. Oh wait, someone rather clever have already done it, albeit in a different context :

“Not everything that can be counted counts, and not everything that counts can be counted.”...


Original article from http://no-mans-blog.com/2009/10/17/ipa-social-social-media-measurement-mummy-are-we-there-yet/
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