how much is ‘not’ Free.

Everything use to be easier said than done but I guess that is not the case anymore. In class we talked about how it seems like the easier way now to let people first try out a product and assuming they would like it then sell them the actual product. But while everyone is busy getting use to the idea of ‘free’ (and liking it) how can trying it out make it out of the testing period? But then aga...