Behind the scenes: Haystack

Last week we launched Haystack, a new way for clients and web designers to find each other. We designed early concepts for Haystack this past spring/summer. I thought you’d be interested to see some of the designs that we didn’t use, but helped get us to the final launch.

The Webdev Pages
Initially the idea was to base Haystack on the Yellow Pages. Designers, Programmers, and Agencies could create a free text-only listing. There would be multiple tiers of ad space that would sit prominently above those free listings. The consensus: Too broad: let’s focus on Web Designers. Not visual enough.

See a full-sized version

Company Cards
The design started to gel once we decided to focus on Web Designers. We created the company card. A quick glance gives you an idea about the designer’s work, location, and typical budget range. The company cards in a grid looked great, but all the cards were the same. We needed a way to differentiate Pro accounts from Free accounts.

See a full-sized version

More...