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How Coke uses Social Media
Monday, October 26, 2009Good interview with Carol Kruse, Vice President, Global Interactive Marketing for The Coca-Cola Co.on eMarketer. Carol goes into some detail about how Coke approaches social media and the challenges that it presents.
eMarketer: Within social media, are you dealing with issues such as how much a Facebook fan is worth and the ROI for various forms of earned media?
Carol Kruse: I think before you hav...
Original article from http://social-media-optimization.com/2009/10/how-coke-uses-social-media/
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