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INSIGHT: UI that looked sexy in Photoshop almost always

Thursday, October 29, 2009

UI that looked sexy in Photoshop almost always looks overdesigned when we try it for real in the browser. Here’s a hypothesis. Simple and useful designs just don’t seem good enough when they are dead pixels. They need to be brought to life before they can be appreciated. Until that happens we overcompensate with garnish.

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Original article from http://37signals.com/svn/posts/1990-ui-that-looked-sexy-in-photoshop-almost-always
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