UGC Redux: 2007 Super Bowl Ads

Last night in my econ class, I introduced students to the “amateur” v “professional” debate by talking about the 2007 Super Bowl, the first time any major brand had engaged fans in a contest where the winner got a Super Bowl slot. At the time, the contest spurred discussion of “professional” versus “amateur”. Note that most of western science in the 1800s and even early 1900s was conducted by, y...