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The early days of Bear Naked

Friday, October 30, 2009

Kelly Flatley and Brendan Synnott were two high school friends who wanted to sell their homemade nutty granola. So they launched Bear Naked in 2002. Here’s the story of how they landed their first big account:

Our first big retail break was landing an account with Stew Leonard’s, the four-store Connecticut grocery chain. For months we bugged the buyer via phone. He ignored us. To get his atte...


Original article from http://37signals.com/svn/posts/1993-the-early-days-of-bear-naked
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