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PR Pros on Press Releases - Meh

Wednesday, November 4, 2009

MarketingCharts uncovers some fresh data on how PR people feel about press releases. It's ugly.

"(only) 49% of today’s professional communicators say they think press releases are 'as useful as ever,' according to recent poll of corporate communicators conducted by Ragan Communications and PollStream."

And on why we can't kick the drug...

"The poll also found that another 33% of the the 401 respond...

Original article from http://feedproxy.google.com/~r/steverubel/~3/G6RkraSnT-s/pr-pros-on-press-releases-meh
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