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Google Unveils New Weapon in the Mobile-Ad War

Wednesday, November 4, 2009

Google continued to expand its mobile analytics offerings with a feature that allows developers to see how consumers are using specific parts of their iPhone and Android apps. Because apps don’t contain HTML pages, developers must determine when the applications should trigger page view requests. The new feature aggregates data, such as the number of visits, session length and bounce rates, and di...


Original article from http://feedproxy.google.com/~r/OmMalik/~3/d0GeNX4IYic/
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