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How Mayor Bloomberg Did As A Digital Campaigner

Thursday, November 5, 2009

If you have a war chest of $16 billion to throw at TV and print advertising, you don’t need to mess around with piddly little banner ads, right? Well, while Mayor Bloomberg did indeed blitz New Yorkers with print mailers and TV ads, he didn’t exactly ignore the digital front. His campaign spent at least $2.1 million on o...


Original article from http://feedproxy.google.com/~r/pcorg/~3/ra4qLfTWK9c/
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