[Hear 2.0] The Listener, not your Content, is the "Product"

The Atlantic recently posted a note on the slow death of the newspaper business, and one of the comments to that note was so perceptive (if not necessarily novel) that I thought I'd share it with you because it has consequences for the radio industry, too.

Wrote the commenter:

Newspapers were dying anyway but the Internet has hastened the process by exposing the newspapers lack of accountability....