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FT's Long Room Uses Velvet Rope Approach to Online Community

Thursday, November 5, 2009

What determines a successful community? The number of unique visitors or page views? The number of comments?

Those metrics can be important, but there are also qualitative aspects to consider. Are the discussions on your site respectful and insightful? Are members deriving value from the community? Or are you hosting flame wars that lack intelligence and decorum?

In order to create a community ...


Original article from http://www.pbs.org/mediashift/2009/11/fts-long-room-uses-velvet-rope-approach-to-online-community309.html
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