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Live Green Toronto's Bright Idea
Friday, November 6, 2009Last week, Live Green Toronto, the City of Toronto’s website for eco-friendly living, launched a new transit shelter advertising campaign with a unique twist: passersby can flip a giant switch that turns the ad on or off. The ad’s text encourages readers to "switch this poster off," and to switch on Live Green’s website for information about saving energy and living green. The ad was designe...
Original article from http://feedproxy.google.com/~r/Torontoist/~3/ZkjTvD5dj9s/live_green_torontos_bright_idea.php
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