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FAQ: What is the difference between monetising content and monetising audience? (etc.)
Saturday, November 7, 2009Another set of questions from a student which I am answering in public:
1) What is the difference between monetising content and monetising audience?
What a great question. Monetising content means selling content or, more often, a container of content. So most news organisations sell a ‘newspaper’ as much as ‘news’. Although wire services like PA sell ‘news’ and, sometimes, ‘information’, their c...
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