Sign up Login
home | you | technology | web 2.0 | podcasts | entertainment | photos | comics | videos
 
Latest from Online Journalism Blog
 

FAQ: What is the difference between monetising content and monetising audience? (etc.)

Saturday, November 7, 2009

Another set of questions from a student which I am answering in public:

1) What is the difference between monetising content and monetising audience?

What a great question. Monetising content means selling content or, more often, a container of content. So most news organisations sell a ‘newspaper’ as much as ‘news’. Although wire services like PA sell ‘news’ and, sometimes, ‘information’, their c...


Original article from http://feedproxy.google.com/~r/onlinejournalismblog/~3/ZzIQPmkuJzA/
Login to read full articles and enjoy our free features for members.
« Clay Shirky on Twitter and the social media revolution
Twit-Fit of the Week: It’s Monday, so let’s Wibble about Twitter… »
 

Related articles