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Park Slope Mystery Ads Were for Ugly Condo Building
Friday, November 6, 2009
For the past month or so Park Slope has been under assault by a guerrilla marketing campaign asking, "What's 21123?" The question appeared on sidewalks, on stickers and, most amusingly, on rollerbladers cruising through the neighborhood. Those looking to solve the riddle where directed to a website with a mysterious countdown. Well, the secret has been revealed: It's 211 23rd Street, a new...
Original article from http://curbed.com/archives/2009/11/06/park_slope_mystery_ads_were_for_ugly_condo_building.php
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