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The Myth of Advertising Decay
Monday, November 16, 2009Sometimes, it seems like omniscience. With our Ad Impact product, we’re able to measure the impact of advertising exposure on online behavior. Did an ad lead to more visits, searches, sales? The answer rests comfortably in Compete’s data. This gives us an enviable perspective on how (and whether!) specific ads and ad strategies work.
Original article from http://web2list.com/news/the-myth-of-advertising-decay
Original article from http://web2list.com/news/the-myth-of-advertising-decay
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