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How to measure social media
Monday, November 16, 2009One topic that comes up in conversation a lot is how to measure the effectiveness of a social media marketing campaign. There was a post recently on SEOmoz titled “Is Social Media ROI Unmeasurable?”.
The shot answer to that title is yes it is, and this is how we measurement internally the ROI of the social media campaigns we run.
Set Campaign Goals
Before you launch any campaign the first step is ...
Original article from http://social-media-optimization.com/2009/11/how-to-measure-social-media/
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