Leverage AdWords Impression Share Data to Improve Your PPC Performance

The Clix Marketing Blog has been dormant for the past 6 months while David Szetela has been writing the opus Pay-Per-Click Search Engine Marketing: An Hour a Day. While that writing is far from finished, you’ll see posts at least weekly from now on, thanks to some new Clix team members like John Lee, formerly of PPC Hero fame, who penned this:

Many folks who manage PPC campaigns live in the microc...