Too much of a good thing?

We’ve heard the business gurus: This is the age of creativity. Only the dreamers survive. The MFA is the new MBA.

But hold on. Stefan Leijnen and Liane Gabora, researchers at the University of British Columbia, Canada, point out that too much creativity may not be a good thing. Their argument boils down to this: Innovation–creativity–is necessary to introduce new ideas. But for any innovation to ...