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How Many Segments Do I Need?
Sunday, November 1, 2009Sheena Iyengar is a full professor in the Management Division of the Columbia Business School. I learned of her work in Malcolm Gladwell’s Blink. Iyengar is one of the leading experts on choice, and how choice impacts our decision-making. She is also my new hero.
Original article from http://feedproxy.google.com/~r/marketingprofs/~3/XrUgQ7IHthc/how-many-segments-do-i-need
Original article from http://feedproxy.google.com/~r/marketingprofs/~3/XrUgQ7IHthc/how-many-segments-do-i-need
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