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Counting Online Video “Views”
Thursday, February 12, 2009
In a talk I gave in January, I said that I did not know what online video statistics mean. A few people in the audience insisted that YouTube counted a “view” only if the clip played in full.
They were wrong.
Not only were they wrong, a study from last fall (2008) suggests that most video “views” can be measured in seconds.
TubeMogul analyzed viewed-seconds for a sample of 188,055 videos (22,724,...
Original article from http://wiredpen.com/2009/02/12/counting-online-video-views/
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