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Analysis of Mobile Media Campaign: NBC’s The Office
Tuesday, February 17, 2009The television conglomerate NBC has created a strong mobile media campaign for its hit show, The Office. The mobile campaign is broad in scope. It includes mobile content ranging from games to specially developed Mobisodes. Riding on the coattails of the show’s success, even mobile ringtones based on The Office can be found online from vendors such as AOL. Following is a review of NBC’s mobile cam...
Original article from http://christyluther.wordpress.com/2009/02/17/analysis-of-mobile-media-campaign-nbc%E2%80%99s-the-office/
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