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Why Online Retail Has High Customer Service Scores
Thursday, February 26, 2009Taylor Pratt at Marketing Pilgrim wrote about a study from e-consultancy that showed online retailers out-ranking offline retail for customer satisfaction. This may come as a surprise for many, but here's why I think it makes sense.
In the offline world, entering a retail store has become a crap-shoot. After enough poor experiences with under-trained staff, one begins to realize that there is li...
Original article from http://feedproxy.google.com/~r/technologyevangelist/bkxI/~3/3ojr6GSHLSc/why_online_retail_ha.html
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