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Rocky Mountain News' Last Advertisers
Saturday, February 28, 2009Rocky Mountain News' final publisher, John Temple, broke down the challenges the newspaper was dealing with before finally closing its doors yesterday.
1. Even with subscription costs below national averages, they couldn't retain subscribers.
2. Advertisers kept leaving. Especially in classifieds.
3. Advertisers who stuck around were paying less than at comparable papers around the country. ...
Original article from http://feedproxy.google.com/~r/technologyevangelist/bkxI/~3/gKnM4DfzdxA/rocky_mountain_news.html
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