So what will the guy juggling the Domino’s Pizza sign on the street corner do for work now?

“Third, location is a key asset in wireless operators’ place in the mobile ecosystem. Mobile search is an excellent example, as operators have the potential to work closely with their search partners to deliver a highly branded, compelling and value-added experience. Owning the customer relationship, also gives operators the opportunity to be the responsible “broker” of who shares what information...