Weekend Reader: Sunday Late Edition

Image by stefanomaggi via Flickr

Platform Thinking in Personal Branding : "The first secret trick about personal branding is that first, you have to be known for something. The challenge, as it were, is to build from a base, and then quickly show the breadth of your capabilities, all tied into an easy-to-consume story."

10 Ways to Measure Social Media Success: "There’s so much talk about social me...