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How Relationship Marketing Trumps Traditional Direct Marketing (and Why the Social Media Craze Is Mostly Hype)
Tuesday, March 31, 2009Jack Canfield asked to interview me recently on the topic of social media. I did the interview but stressed that I really DISLIKE being asked to talk about social media marketing. I consider the whole social media marketing industry over-hyped.
I’m one of the most-in-demand speakers in this space (as I write this I’ll be in Vegas on stage in a few days with Tony Robbins to talk about social media...
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