Music as Mood Moderator and Targeting Variable

This MTV survey (via Ypulse) provides more evidence of the strong connection between emotional state and music choice and consumption. There is a lot of scholarly research on music choice as a mood moderator.This connection has yet to be exploited as an advertising targeting and receptivity variable.The Top 12 Ways Young People Relieve StressPosted by anastasia on 04-08-2009 The folks over at
Original article from http://ad-supported-music.blogspot.com/2009/04/music-as-mood-moderator-and-targeting.html