Who to send promos to

As a result of the Humphreys and Keen thing over the past week, I’ve been thinking a fair bit about promos - free copies of albums sent to people in an attempt to find and build an audience - with the end goal of selling some records.

When I ran an independent jazz label back in the late 1990s, conventional wisdom was pretty simple: press 1000 CDs, and send out 100-200 of those copies as promos t...