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Beyond The Promise: Insites
Wednesday, May 27, 2009Christophe Vergult talks about the crossroad we find ourselves on "building brands through customer experiences? Or building customer relationships through brands?"
How to build profitable relationships through experiences?
Different points of contact between the brand, its message and the consumer:
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Product touch point (where you can purchase the product or service)
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Value for money (one t...
Original article from http://feedproxy.google.com/~r/boonbloggle/~3/iqEhrt8eMoU/beyond-the-promise-that-dude-from-insites.html
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