What do grass-roots bands want from brands?

While at Unconvention last week I met up with Rich Dale, bass player in Befast based Escape Act. Rich has been invovled in the grass-roots music business in Northern Ireland for 15 year, and  was one of the coordinators at Unconvention in Belfast. With brands increasingly playing in the DIY and unsigned arena Rich gave me his thoughts on how brands can best work with brands at a grass-roots level...