Volvo CO2-neutral campaign

Car advertising should produce car sales. Not CO₂. Exactly the point we made with Volvo’s CO₂ neutral campaign promoting a new, greener series of Volvo cars called DRIVe which is probably the Swedish way of saying less pollution for less money.
Essentially, the CO₂ emissions of the campaign will be neutralized via certified CO₂ compensations. Volvo will not only compensate the CO₂ emissions of the...