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IAB Tries Giving Self-Policing Another Push; Focus Remains On 'Opt-Out'
Thursday, July 2, 2009The Interactive Advertising Bureau is gearing up with another campaign designed to keep the online ad industry’s “self-policing” regime in place as Congressional scrutiny intensifies, USA Today reports. The proposed guidelines say that IAB members should give users the choice of “opting-out” of ad targeting programs that use cookies to track consumers from site to site and serve ads to t...
Original article from http://feedproxy.google.com/~r/pcorg/~3/mhc3f4mH1jA/419-iab-tries-giving-self-policing-another-push-focus-remains-on-opt-out
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