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Want People To Look At Your Ad? Run It On TV, Not Online
Friday, July 3, 2009Online ads are often targeted, but that doesn’t mean that people necessarily pay attention. A survey by AdWeek and Harris Interactive (via SearchEngineLand) shows that people are much more likely to ignore internet ads (both banner ads and search ads) than TV ads, radio ads, or newspaper ads. Internet ads also don’t get high marks for helpfulness. So what’s the bottom line, according to ...
Original article from http://feedproxy.google.com/~r/pcorg/~3/Z4xct2Ii-xc/419-want-people-to-look-at-your-ad-run-it-on-tv-not-online
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