Borrell: Local Online Ad Market Will Be Bigger Than Expected This Year

Borrell Associates—which earlier this year provided a very bearish outlook for growth in the local online ad market—has changed its mind. The research firm now expects the market to grow by 11 percent, up from its initial projection of 8 percent in January. That means the market should reach $14.03 billion this year, up from $12.9 billion in 2008—but the jump is likely to be even bigger ...