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Current Scraps Twitter-Centric Agency Search (And Exec Behind The Idea)
Thursday, July 2, 2009Al Gore-backed Current Media enticed multiple ad agencies to tweet for its business in April, but now the attention-grabbing idea has been shelved and the executive behind it is gone—as the digital media company reevaluates whether it even needs an ad agency at all. VP of brand Jordan Kretchmer hatched the Twitter RFP (request for proposal) idea; Adweek reports that he’s left the company...
Original article from http://feedproxy.google.com/~r/pcorg/~3/TM4knGAsyXo/419-current-scraps-twitter-centric-agency-search-and-exec-behind-the-idea
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