Tomato Twitter - A Better Way To Microblog On You Real Estate Blog

Microblogging with the Tomato Twitter PlugIn Solves Two Major Challenges.

1. The biggest challenge to blogging is developing regular, unique content on your site.
2. The biggest challenge to syndicating your Twitter Updates to your blog is that often they are out of context and confusing to your blog readers.

Now you can solve both of these challenges at the same time.

/>Microbogging Is Blogging.

Making/Finding time to blog is cause of death for most blogs. Although it is no replacement for rich, well-thought-out content, quick, unique updates relevant to your audience’s expectations are a great manner of keeping the regular content coming.

Every update, long or short, is an opportunity to connect with your audience, and that is the goal in the first place.

The Tomato Twitter PlugIn creates a widget that displays Micro Blogs (short text updates) on your blog, which then syndicate to Twitter.
From the dashboard of your WordPress blog, you create and publish your updates as swiftly as you would on Twitter. The instant you hit ‘update’ you publish to both your site and to your account on Twitter.

Segment Your Updates For Your Blog Audience

The beauty of this PlugIn is that you can now post micro updates specifically for your Blog Audience that are not mixed together with tweets intended solely for the greater Twitter crowd. You tweet from your blog up to twitter, not the other way around.

This is a stark contrast to Twitter Widgets where tweets are syndicated from Twitter to your blog.
For example, if your latest update on Twitter is something like: "@retomato You are so funny!" It would be out of place to display this message on your blog. Your blog audience won't have any context and just end up confused by the content.

With Tomato Twitter, on your blog, you just showcase the tweets that are relevant to your blog audience's expectations. And, these updates are syndicated up to Twitter for your twitter crowd to enjoy as well.

/>Placement On The Site?

Because it is a widget it can be placed in a sidebar, the footer, wherever you have a widgetized area. With some tweaks to the PHP you can even add them in the main post area, adding content to your regular blogging.

In addition, because it is now governed by your blog’s stylesheet, it matches the font styles and looks like it belongs on the site.

Character Limit?

Another interesting element of the PlugIn is that instead of there being a 140 character limit, you can type on as long as you like. You are, however, notified of the 140 character limit because of the syndication to Twitter. If you do go over the 140, the update is posted in full on your blog but gets cut-off on your Twitter display. Once you reach character 141, it converts 138, 139 and 140 into "..." on the Twitter display, and that "..." is a link to a display of the whole tweet.

Clear Benefits Include:

* Easily keep your obligation to deliver regular content to your blog.
* Content syndicates UP to Twitter, segmenting content that is relevant to your blog readers.
* Micro Blog updates are styled to match your site's design, and can go anywhere that you have widgetized.
* You are not dependent upon Twitter for micro updates to be posted to your site.
* You can post updates longer than 140 characters.
* Content is indexed by Google as being part of your site.
* Your interested audience can subscribe to the mini feed and/or your Twitter feed. (coming soon)

It is the best of all worlds!

How To Get It

This PlugIn is currently available on all Tomato Blogs. So if you are a client that would like to take advantage of it, look in your PlugIns and activate it. From there you will need to watch the video tutorial to manage it.

Soon we will be releasing a public version. Allow us to fine tune it and then it will be available for download. Let us know if you would like to be notified of its release.

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Related Must Reads:
Real Estate and Twitter. Use Hashtags To Dominate a Niche.
Twitter Explained for the Real Estate Blogger.

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